Apple has a history of seeing others introduce new products, identifying what works, then dropping a device that wins the day. They didn’t have the first MP3 player, but won with the iPod. They did the same with the iPhone, and the Apple Watch. But each time they weren’t coming up against a company as aggressive and innovative as Amazon. The game seems different this time, and it will likely be a long six months before they even step o…
Having an idea for a product is a funny thing. It’s easy to imagine in your head what the experience will be, and it’s exciting to think about people using it. But there is the ‘messy middle’ of the product process where you need to think through the specifics of each interaction and solve the edge cases that you never anticipated.
When we hear the term “voice” we often think of platforms such as Amazon Alexa and Google Assistant, but the growing popularity of voice interfaces will make them a primary means of digital interaction across every medium, including web and mobile.
…t seeing my four-year-old grow up with an Alexa over the last two years, I don’t have this concern. She knows Alexa isn’t a real person, just like she knows the people in the television aren’t really there. My daughter doesn’t respond when Dora or Elmo asks her a question during a show, but she never ignores real people when they talk to her.
What went underreported was that it also allows for the ingesting of video titles and metadata to fuel content control and discovery as a part of core Alexa functionality, supporting commands like “Alexa, play Guardians of the Galaxy.” If Alexa can control my cable box and I’m asking directly for movies and shows, Amazon now knows what everyone is watching, while also continuing to build out the Prime Video and the Fire product ecosystem.