Mar 23, 2018How to Write a 2,000 Word Post that Actually Gets ReadThere’s a lot of drivel going around the internet that 2,000 word or longer posts rank better on search engines and get shared more on social media. Before you gulp down the kool-aid take a moment to consider what’s really going on. While there are a lot or impressive articles…Marketing6 min readMarketing6 min read
Mar 16, 2018If Pizza Can be Disrupted, So Can YouThe Pizza show on SBS recently showed a fascinating example of how every business is now a digital business. Zume Pizza is using technology to make better quality pizzas and deliver them direct to the customer in less time than traditional takeaway pizzerias. Culture is as Essential as Technology Apart from the technology, there were a…Pizza2 min readPizza2 min read
Feb 16, 2018There is No Digital Economy, it’s Just the EconomyTrying to separate the digital economy from the actual economy is a fool’s errand. From haute couture to warehouse logistics, digital technologies are so enmeshed in our everyday lives that it’s impossible to tell where the boundaries are. Technology today is just a natural part of life. Trying to see…Fashion4 min readFashion4 min read
Dec 15, 2017The Trick to Social Media is to Talk to PeopleWhy Business Still Lacks Authenticity on Social Media You see an interesting piece on social media, so you make a comment and then –nothing, zip, nada, bupkiss. No response at all from the author. I’ve been noticing this a lot lately and it’s started to really bug me. At first I thought it was just me, and that…Social Media3 min readSocial Media3 min read
