Checking In on the iPhone 6s

It’s been about a month since the new iPhone 6s became available to the public, and opinions about the phone have naturally been mixed. Now that the product has had some solid, albeit short, time to demonstrate to consumers what its capable of, let’s take another look at the king of smartphones. (In case you’re interested, you can refer back to an older blog post of mine, published a couple days after the iPhone 6s release)

First, let’s briefly cover some of the “new” features of the iPhone 6s. The main selling points of the flagship phone model include a new and enhanced camera, 3D touch technology, and improvements to the “intelligent personal assistant,” Siri. Some of these improvements, like the enhanced camera, really shouldn’t enthrall consumers. It’s almost a given that there will be some upgrade to the camera on any new iPhone model, or any new smart phone for that matter. While I’m sure the improvements are definitely appreciated by avid mobile camera users, in reality, it isn’t enough to sell to the average consumer. Other features are more promising, however. 3D touch technology, arguably the newest and most appealing feature of the iPhone 6s, allows users to perform certain functions based on how much pressure they apply to the touch screen, varying from quick peaks to instantly diving into apps. It isn’t life-changing, but the technology is novel and contributes to the tech giant’s intuitive and creative appeal

Nifty perks aside, has the iPhone 6s been “new” and “fascinating” enough to attract consumers and generate absurdly large profits? In terms of sales numbers, apparently so; the 6s sold a record high 13 million copies during its debut weekend, more than any past iPhone models. However, this number includes sales from China, a demographic that was not previously included with older iPhone models.

In terms of profits, we can only speculate. Apple’s fiscal fourth quarter results will be released this Tuesday, and while the results don’t exactly “provide estimates for iPhone sales” alone, they will generally reflect the success of the newly released product. If quarterly results are high, then it would seem the iPhone gets to keep its throne, at least for a while. If low, then we can assume the flagship phone model “lost a bit of its swagger.” To add to the uncertainty, Apple released the 6s a week later into the fourth quarter than the 6 was last year, allowing less time for sales to occur and to be included within the report since the quarter ended in September. Regardless of the numbers, however, it’s pretty safe to assume that Apple’s profits will be nothing short of spectacular.

Coincidentally, Apple has recently released a series of iPhone 6s advertisements highlighting some of the appealing features aforementioned and, more importantly, showcase celebrities. Two of the three ads feature Jamie Foxx and are really just “super cutesy and don’t really attempt to show off any real world use cases.” The third, entirely dedicated to the iPhone 6s camera (and Steph Curry), attempts to display the “revolutionary” changes of what a mobile camera is now capable of. Here is my favorite one, titled “Crush:”

In my opinion, the ads, while likable, are corny, relying more on celebrity appeal and wit rather than the actual product. They’re selling the Apple “charm” rather than the iPhone 6s.

But it seems the charm is enough. Despite some doubts, the iPhone 6s has pretty much soared with flying colors, generating record high sales and probably record high profits. The iPhone 6s reminds us of the strength of the tech giant, especially to speculative and subjective blog writers like myself. Apple’s brand can be just as powerful as the technology the company provides, proving that the tech giant doesn’t actually need to “change everything” to get our attention. After all, at this point, it already has our attention.

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