How to Sell on TikTok Shop

EchoTik
3 min readJul 13, 2024

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Selling on TikTok Shop involves several key steps, from setting up your store to marketing your products. Here is a detailed step-by-step guide:

1. Set up your TikTok Shop account

- Download the TikTok app and create a business account.

- Log into your account and switch to a business account.

- Visit the TikTok Shop Seller Center website and log in using your business account credentials, fill out the registration form.

2. Add your products

- Add products in the TikTok Shop Seller Center, fill out the details and upload high-quality images and videos.

- Organize your products into relevant categories.

3. Optimize your product listings

- Create engaging content, including high-quality images and videos and clear and concise product descriptions.

- Use relevant keywords in your product titles and descriptions.

4. Promote your products on TikTok

- Create engaging videos that showcase your product performance and share customer testimonials.

- Leverage TikTok’s advertising platform and work with influencers to promote your products.

5. Manage orders and customer service

- Monitor orders and ensure timely shipment and delivery of products.

- Respond to customer inquiries and process returns and refunds in a timely manner.

6. Analyze and optimize performance

- Use the analytics tools in TikTok Shop Seller Center to monitor sales data.

- Leverage sales data to optimize product listings and marketing strategies.

By following these steps, you can effectively set up and manage your TikTok store and reach a wider audience and drive sales through the popular social media platform.

Selling products on TikTok Shop is a complex process. Here is a detailed guide to help you understand how to sell products successfully:

1. Account Registration and Authentication

- Use an overseas email or mobile phone number to register a TikTok account, and try to use an English name related to the product.

- Make sure you are in an overseas network environment and have an overseas IP address when registering.

- Upgrade to a TikTok business account and submit the necessary certification materials.

2. Store Opening

- Register TikTok Shop and provide the required materials such as email, bank card, etc.

- Fill in the store information and wait for approval.

3. Product Listing and Marketing

- Prepare products and take high-quality photos or videos.

- List products on TikTok Shop, develop marketing strategies, and interact with the audience.

4. Order Processing and Logistics

- Manage orders and choose the right logistics service provider.

5. Continuous Optimization and Improvement

- Use data analysis tools to optimize operations and provide high-quality customer service.

- Continuously learn and pay attention to the latest policies and the experience of successful sellers.

Through the above steps, you can successfully sell products on TikTok Shop and achieve business growth. Please adjust and supplement according to actual conditions.

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EchoTik

EchoTik is dedicated to assisting sellers and e-commerce creators by leveraging data for product selection, influencer analysis,and live streaming room analysis