How to Use QR Codes to Promote Facebook Page
Facebook helps us stay closer to our distant friends and family; yes, right. But it has also proved itself to be a key business and brand ambassador over the years. You could make this multi-faceted platform your primary digital marketing tool with QR Code for Facebook. QR Codes allow users to visit your Facebook profile directly. It takes one simple scan from a smartphone camera, and the user is redirected to the respective FB page in a few seconds.
Sounds quick and fantastic, right?
Well, it is just the beginning.
The Dynamics of QR Codes for Facebook
Even if your potential customer doesn’t have the Facebook app or is not Facebook-friendly, he can still view your business page on the site with the QR Code. The code eliminates the need to download the app, type the URL, and search the profile page. This means you can promote your business to anyone and everyone who owns a smartphone.
Facebook QR Codes come are full of unique features and promotion options. What’s interesting is it is free to generate and free to download. QR Codes come in two variations, and we are not talking about the father-figure barcode. While barcode has been there with us for many decades, the advanced quick response code is everything 10X — powerful, feature-full, storage capability, unique, customizable, efficient, and modern.
Static and Dynamic QR Codes for Facebook
You can create Facebook codes in two types — Static and Dynamic. Static codes are one-time use and are perfect for a single promotional activity. They look simple and cannot be edited or reprinted. For instance, use Static Code to send invites or festival greetings.
Dynamic Codes are fun, intelligent, and customizable. Since they include a short URL in which the actual content is stored, you can edit the unlimited code times without printing it. You can also download these codes in different sizes based on your advertisement.
Besides, QR Codes are mobile optimized and highly responsive. So, no matter what device you use for scanning, the user will view optimized content every time.
Examples of How to Promote Facebook Page with QR Codes
Mentioned below are instances that any business can utilize in their marketing plan.
Example 1: ABCD Primary School drives traffic into their Facebook page by using the right Call to Action (CTA) — “Scan the code to see your child’s performance every week” and “Click on the Follow button to view pictures, live videos, lectures, and more.”
Example 2: XYA Restaurant encourages users to Hit the Like Button and Click on the Notification icon to receive weekly and seasonal offers on Delivery and Dine-in.
They also have another QR Code running that shows Live cooking episodes in-house from their head chef. They use Dynamic code and change the video link every week.
Example 3: WOK MU artist uses the Facebook QR Code to receive feedback on their products and services. They use the following CTA “Scan the code to give us your valuable feedback on your experience.”
They regularly change the code to provide festival offers — “Check out our Christmas skincare deal on our Facebook Page” Use the discount coupon when you visit us.
Example 4: BRUT Real Estate promotes the pictures and videos of their listed properties using QR Codes on Facebook. They have printed the code on their brochure and business cards. Once the clients scan the code, they will be redirected to the properties’ 360-degree view on the real estate’s Facebook page.
You can do a lot more with QR Code on Facebook — provide incentive, share information, gain followers, improve customer relationship, and offer solutions. You can also add QR Codes within Facebook to boost website clicks, app downloads, and boost eCommerce sales.
