QR code for business — Effective ways to market your business

The advent of digital mediums has empowered companies to promote businesses across the internet besides traditional advertising means. However, amongst these, the most unusual, cost-effective, yet highly cognitive is QR Codes or Quick Response Codes. Read further to know how to use QR code for business.

There are several reasons why businesses should use QR Codes for an effective marketing campaign.

One, the codes can be generated free of cost. Just log into QR code generator and customize one for your business.

Two, they are smartphone-readable. Today majority of the smartphones have an in-built QR Code scanner that is automatically enabled when the camera is on.

Three, QR Codes are customizable in different shapes, sizes, and colors.

Four, unlike barcodes, QR Codes are 2-D, can be read afar, and can store different types of digital information. And finally four, QR Codes can connect people from print media to digital media, such as from brochure to website.

If you want to learn how to use QR Codes to promote your business, read on. This blog will give you a few effective ways to market business with QR Codes.

QR Code for business marketing

As of 2019, around 2.71 billion people own a smartphone. Even if you can target 1% of them through QR Codes, you can generate a client base large enough to fulfill your business goals. QR Codes can be a powerful marketing weapon that can connect your offline customers to your online services. The fact that all latest Android devices and iOS 11 have in-built scanner apps, QR Codes can be used as an integral business tool to propel sales, customer engagement & satisfaction, and post-service delivery support.

With QR Code, you can:

• Improve your marketing resources
• Beautify your printed ads with online content
• Classify the way your customers connect with you
• Engage your customers with engrossing content
• Make communication easy and quick
• Provide business information at one-go
• Offer personalized solutions
• Boost your professional network
• Bring life to print media using engaging audio and video
• Deliver an elevator pitch with digital content

You can generate QR Codes in two different types: Dynamic and Static.

Static QR Codes offer limited capabilities that can be used in producing temporary and fixed ads, such as a business event invitation, Christmas discount offers, a new store announcement, or a New Year greeting.

Dynamic QR Codes have great potential to scale business and regulate marketing. Generate Dynamic QR Code if you want to provide recurring, permanent, and editable digital media, such as social media Link, eCommerce web page, contact detail, image gallery, video, audio, and PDF content, etc. Dynamic QR Code also allows tracking and analysis of QR Codes using AI-enabled software system and Google Analytics.

7 Effective Ideas — QR Code for Business

The only limit here is your imagination.

1. Engage customers with video content

Brochures, pamphlets, posters, and even as small as business cards, can come to life with Video QR Codes. Watching videos help customers remember 95% of the content. You can use Video QR Code on product labels, food packaging, and any other display advertisements too.

2. Inform about your merchandises

Today, customers have become very conscious about the products they buy and believe in informed decision making. You can include a QR Code for business to your products to share specifications about them, which the limited space in the label cannot contain.

The information could include the manufacturer details, a short video about the factory, ingredients used, story behind the product development, or anything that brings the customer closer to the brand.

3. Boost post-delivery support

You can convert one-time customers to permanent, loyal brand ambassadors with QR Codes scanning. Examples could be ‘Scan to’:

• Refill or re-order a product
• See similar product lines
• View discount offer on next purchase
• Find the nearest service provider
• For home-delivery
• Save customer-support details
• Save manual or installation guide
• View recipes, DIYs, and other instructions

4. Win the interest of window shoppers

You can easily attract the walk-in customers and passerby with QR Code on store windows, especially during off-hours and holidays. Right from sharing contact details or online services to informing about the products inside the store, you can use QR Codes in a different context to promote through Windows.

5. Grow your social media followers

As of now, social media is the most used digital marketing tool to attract and retain customers. Since social media is interactive, you can embed engaging video and audio content in QR Code and place them on the office window, registration desk, display advertisement, and print media. It not only boosts customer engagement but also promotes employee networking.

6. Encourage app download

QR Codes can get your users to download your business app in a jiffy. By placing the App QR Code on a print advertisement, you can simply reduce your customers’ search time and effort. Having your business app installed in customers’ devices helps you gain deeper insights about their purchase habits and search pattern, which gives you opportunities to personalize the shopping experience.

7. Offer unique entertainment in an otherwise mundane advertisement

You can use videos and music to stimulate your consumers’ reflexes by embedding curated playlist in QR Codes. For instance, Reebok used Music QR Codes to provide a unique shopping experience to the athletes based on their sports and shoe choices. You can create customized playlists based on your products, services, genre, age, gender, and even languages.

QR code for business — other ideas

• Share stories and history in museums, libraries, and exhibition
• Get product reviews and customer feedbacks
• Encourage customers to play games to win discount or freebies as a way to boost engagement
• Drive rate of subscription and registration with CTA buttons
• Share contact details, share Google Maps store location
• Use Codes as an interactive tourist guide
• Share event details, menu cards, special amenities, things to do, etc.
• Conduct surveys
• Conduct tests, webinars, and online classes

All you have to do is think about the content of the QR Code.

It is important to come up with a unique shopping experience to embed in the code that attracts and engages customers. Otherwise, the purpose of the QR Code will be meaningless. While you can redirect your customers to your social media profile from a poster, what’s stored in the social media link counts for success? Log in to Online QR Code Generator for more marketing ideas.