Apr 14, 2020Why data collection is key to your data strategyHow do you actually get all the data that populates your data platform and feeds your analytics use cases? That’s right — you have to collect your data somehow. It is becoming increasingly important to pay attention to and make active decisions about how your data is collected. Why? …Data Collection8 min read
Apr 14, 2020Why and how to seize the multi-cloud data analytics opportunity?Most businesses across industries exist in a world in which cloud infrastructure is the norm. The cloud is no longer an esoteric buzzword-laden concept we’ve decided to evaluate. Instead, cloud computing accounts for at least a part of most organizations’ architectures, and complete or hybrid cloud strategies have continued to…Multi Cloud4 min read
Apr 3, 2020What is data quality and why is it important?As data is used in more intensive ways for more complex use cases, data quality grows increasingly important. It also becomes more difficult to collect as the number of data sources increases, and barriers to complete data collection appear, such as browser-based tracking prevention measures. Data quality underpins initiatives to…Data Quality4 min read
Apr 1, 2020Snowplow for media: How can I use Snowplow?“We don’t know where to focus our content creation efforts; which content leads to retention and subscription? which content categories, authors, themes drive high CPMs? “We have several disparate brands and users have multiple products on the web and in our app so we don’t have a single customer view…Media7 min read
Mar 31, 2020Snowplow for retail: How can I use Snowplow?“We have several disparate brands and users have multiple touch points (web, app, over the phone and in store) before purchasing and we don’t have a single customer view. This means we can’t effectively group our users.” “We don’t have a good understanding of how our marketing spend across multiple…Data Analytics6 min read
Mar 30, 2020Intelligent use of data in product development differentiates successful companies“Every employee should be empowered to make data informed decisions,” wrote Jeff Feng, PM Lead for Data at Airbnb, in a post on the roomshare service’s Engineering & Data Science blog. Calling it one of Airbnb’s fundamental beliefs, Feng identifies this desire for empowerment as the driving force behind the…Product Analytics6 min read
Published in Snowplow Analytics·Mar 30, 2020Improving A/B testing with event data modelingConducting an A/B test is significantly more complicated than just randomly assigning users into two groups. To run a truly meaningful experiment, as requires meticulous planning around what experiment is run, what the expected impact of the experiment will be, and what metrics will best capture that impact. Effective product…A B Testing5 min read
Mar 26, 2020The product analyst toolkitWhether you’re part of a product division with dozens of members or a product team of three, there are many tools out there to amplify your ability to collect data on and analyze your product: the focus of this post is on listing those tools and explaining where in the…Product Analytics6 min read
Mar 26, 2020Why you should add product analytics to your product developmentAs a process, product development itself has grown into a discipline in its own right. Today, there are many more digital products than there were ten years ago, and many, many more than there were twenty years ago. Twenty years ago, digital products were simple websites that were little more…Product Analytics5 min read
Mar 26, 2020Data-driven product development is more about process, culture, and people than technologyUsing data to drive product development is much more about process and culture than technology. There’s no getting around it — product analytics matters. As we’ve already explored, intelligent use of data as an integral part of the product development process is often the differentiator between successful and unsuccessful products. …Product Development7 min read
