Affiliate tracking software: why you need it and how to set it up by example of Binom tracker.

In order to automate their processes of researching funnels with low conversion as much as possible, webmasters use trackers when working with traffic. Trackers give webmasters the opportunity to transfer traffic from a non-working funnel to a more profitable one in time, thereby saving the webmaster time and budget.

A tracker is a tool that can fully automate the process of collecting, processing and analyzing all available data on a webmaster’s advertising campaigns. All information is collected in one database, which greatly simplifies the work. Each tracker has a basic set of functions: from moderating advertising campaigns and analyzing traffic sources (there is also an option to redistribute traffic), to the ability to do split testing.

There are two types of trackers: server-based (requires download and installation) and cloud-based (online work).

If we talk about the cost, here you can find completely free trackers, with a trial period and paid ones. Each webmaster chooses a tracker for himself based on his experience and the necessary functions for work.

The modern market offers many services that differ in price and set of options. The most popular of them are Keitaro TDS, Binom, AdsBridge.

We talk more about trackers in our video. We also show step by step how to set up the tracker using Binom as an example. The full version of the video and step-by-step setup manual can be viewed here: https://www.youtube.com/watch?v=21omXCzu3vU