Anand Keswani Shares His Views on the Eyewear Industry

Founder and CEO of Retail Direct Pvt. Ltd., Mr. Anand Keswani, shares his views about the online eyewear industry in the UK. His story is indeed extremely inspiring and can certainly motivate those who are seeking an entrepreneurial journey. While pursuing his Masters in Business Administration (MBA) from Middlesex University in the UK, Mr. Anand Keswani realised that the price of prescription glasses and sunglasses was extremely high. “Living on a budget during student days was difficult and when I snapped my pair of glasses, I was shocked to know that a new pair would cost me well over GBP 150. This is I decided to have a closer look at the eyewear industry and understand the prices of frames and lenses. I travelled to various factories around the globe and then decided to launch PerfectGlasses.co.uk” states Anand Keswani. The primary aim of launching Perfect Glasses was to enable the common man in the UK to get access to a pair of glasses at a fraction of the high street price.

Over the years, Mr. Anand Keswani has helped deliver over 100,000 pairs of glasses to happy customers in the UK. Anand states that a high quality product coupled with excellent customer service is the perfect recipe for a successful business. Over the years, Perfect Glasses, under the leadership of Anand Keswani, has brought about several new innovations. A cutting-edge virtual mirror which helps customers select their pair of glasses is one of the important functionalities that was incorporated in the website. Anand states that global competition in the retail and E-commerce sector is relentless. Technologies are constantly upgrading. Customers too, are increasingly using social media; and every single day, the options available to them increase. New markets, new products, and new channels lead to several new business challenges — and opportunities too. Anand Keswani states that for retail and e-commerce companies, the key to staying competitive is:

• Efficient management of customer relationships via effective communication
• Identifying valuable prospects and customers through digital marketing
• Converting ideas and knowledge into improved marketing and sales performance
• Providing high levels of customer care that increases customer loyalty, cross-sell opportunity and incremental demand

Mr. Anand Keswani further states that Retail Direct constantly upgrades itself. We have a great team of designers and programmers on board, and they help in keeping the site fresh and technologically updated. Perfect Glasses uses industry leading Essilor and Seiko machines for glazing glasses to absolute precision. While Perfect Glasses retails prescription glasses from as low as GBP 9, Anand also states that Retail Direct is the authorised retailer of several reputed international brands which are available online at Perfect Glasses.

Mr. Anand Keswani now plans to launch Perfect Glasses in the USA, Australia, New Zealand and Canada.