PubstackThere is a MAGIC FORMULA that sets an optimal floor price in a first-price auction world!Floor pricing in the old world (the second-price auction model) : a funny game to create money from nowhereJun 22, 20201Jun 22, 20201
Pubstack6 reasons you should be using header bidding to monetise your in-stream video inventoryHeader bidding is already very widely spread and works very well for display ads, as well as for out-stream videos.Jun 19, 2020Jun 19, 2020
Pubstack6 high-income header bidding formats you are not using to their full extent!You spent a lot of time setting up your header bidding wrapper; you made sure you’ve connected several partners, and now you see nice CPM…Jun 19, 2020Jun 19, 2020
Pubstack3 Reasons Why Ad Revenue Reporting Alone Makes You Lose MoneyOver the last few years, publishers’ ad stacks have become much more elaborate than they were before. Nowadays, to drive maximal revenue…Jun 19, 2020Jun 19, 2020
PubstackEnd of Lockdown Impact on Publisher Ad RevenuesThe ending coronavirus pandemic in Europe has impacted every part of our lives, from the priorities we have, to the way we spend our time…Jun 15, 2020Jun 15, 2020
PubstackHow to optimize your Prebid Timeouts for high yield an optimal user experienceWhen managing your own Prebid wrapper, optimizing Timeouts can be a delicate subject because they depend on various settings.Oct 16, 2019Oct 16, 2019
PubstackPrioritizing direct campaigns over the open market is not (always) a good option!When a sales representative sells a 100,000€ campaign with a CPM of 4€, the real value of this campaign is the revenue that would not have…Oct 1, 2019Oct 1, 2019
