What is the difference between good and great customer service?
The common perception may be that good customer service provides nothing more than just basic support and that great customer service keeps your customers coming for more delighting them with exceptional experiences. However, that is a mistake.
Splashy, news-worthy, ‘wow moments’ are usually few and far between for most brands. And those experiences perhaps make for great stories. However, good customer service that is dependable and consistent will ensure that you retain your customers and build long-term relationships with them. High-quality, scalable, swift services that can be delivered over and over again at the customers’ convenience make for good customer service.
Perfectly ordinary interactions with customers, with a focus on providing sound solutions, preferably at the very first instance, is what you need for the success of your business. This is why high-growth brand use inbound call centre services or call centre outsourcing services to provide professional support to their valuable customers. Trained and experienced customer support agents handle queries and complaints in the most efficient and effective way over multiple channels. This way, customers know that they can depend on your brand.
It is no secret that excellent customer service ensures repeat business. This ensures a high ROI. It also leads to happy customers. And happy customers turn into brand ambassadors, advocating your brand and bringing in friends and family as new customers. That’s free promotion!
Customer ultimately judge a brand based on the sum total of all the interactions they have had with it. Not just based on a golden moment now and then. When they meet with consistently good customer service, you rest assured that you have loyal customers who will stand by you.
Combining consistently good customer services with an occasional golden instance of support can be great boost for the brand. The key is to steer clear of mediocrity.
Good customer service and inbound call centre services or call centre outsourcing services is about building a customer-centric business. It is about being attentive to the customers — what they need, how they can be supported, where the customers are most comfortable interacting, follow-ups, constant contact, feedback and surveys, etc.
Customers are willing to return the love they receive — when it is consistent. Rather than extending an occasional act of great customer service, consistently good customer service interactions will add to the total customer experience and benefit the business. Phykon is always for you regarding call centre outsourcing services and inbound call centre services.
