Marketing AnalyticsHow Booking.com nailed their Marketing?The OTA giant have a lot of margin to spend. We unlock where they spend, and underlying logical behind the dollars spent.1d ago11d ago1
Marketing AnalyticsThis is what I learned after studying 100 job posts of Marketing AnalystIndustry incl. e-Commerce, OTA, Internet, Consumer Brands, Gaming, SAAS etc.2d ago2d ago
Marketing AnalyticsWhat Parfum Brands Teach You About Marketing?Brands like Channel, Dior, CK have their secrets when it comes to marketing and how spend result into ROI.4d ago4d ago
Marketing AnalyticsLet’s talk about how UEFA use AI in Euro Cup 2024 AdvertisingDo you know how much did UEFA make for Euro 2024?4d ago4d ago
Marketing AnalyticsScore Big with Your Marketing Strategy: Key Insights from UEFA Europe Cup 2024Which brands are the main spenders for the TV campaign?5d ago5d ago
Marketing Analytics10 Examples of Predictive MarketingFun fact: one of the top mission of data science is to see other business teams being predictive much more than reactive!Jul 12Jul 12
Marketing AnalyticsROI vs RoAS, which is which?It’s just jargons, depends on your company conventions; but still, good to know.Jul 11Jul 11
Marketing AnalyticsFirst, Second, Third, and Zero-Party Data ExplainedNavigating through the Marketing Data LandscapeJul 11Jul 11
Marketing AnalyticsUnlocking the Power of Marketing Analytics: A Journey to Data-Driven SuccessEver wondered how businesses boost brand awareness, establish thought leadership, and generate qualified conversions? The secret lies in…Jul 10Jul 10