SFMC Tips #49 : Introducing the New Feature: Recommended Automation Start Times
The Salesforce Marketing Cloud Summer ’24 release is nearing its conclusion. A new feature that recommends automation start times has been introduced in the automation schedule settings screen.
When you select an automation start time marked in red, a recommended time will be displayed, as shown below:
Conversely, if you select an automation start time marked in green, no recommended time will be displayed:
I looked into how this feature works and found that for all time slots (from 0:00 to 23:00), selecting times between “26” to “36” minutes and “46” to “06” minutes will result in a red mark and a recommended time will be shown (denoted by ✕ in the table below).
On the other hand, selecting times between “07” to “25” minutes and “37” to “45” minutes will result in a green mark and no recommended time will be displayed (denoted by ◯ in the table below).
If the recommended minute slots, as shown in the table above, were not uniformly applied across all time slots (from 0:00 to 23:00), there might be some expectations for this recommendation feature. However, since this logic is common across all time slots, I’m a bit skeptical.
In essence, it seems like the system is indicating that statistically, the “07” to “25” minute and “37” to “45” minute slots are relatively less busy.
This logic may change in the future, but for now, this is my review of the current functionality.
Thank you for reading.
Nobuyuki Watanabe
https://www.linkedin.com/in/nobuyuki-watanabe/ (+Follow me)
