SFMC Tips #67 : Common Pitfalls in Marketing Cloud ConnectMarketing Cloud Connect, the connector used to integrate Salesforce CRM with Salesforce Marketing Cloud, comes with its own set of…5d ago5d ago
SFMC Tips #66 : How to Retrieve All Entry Source Information Using REST APIHave you ever wondered which Data Extensions are being used as entry sources in your currently active journeys, or how those journeys are…Nov 271Nov 271
SFMC Tips #65 : Changes to Engagement Data Retention Policy: 180 DaysStarting January 15, 2025, the period during which engagement data in Salesforce Marketing Cloud Engagement will remain accessible will be…Nov 20Nov 20
SFMC Tips #64 : Understanding Field Mapping in Marketing Cloud ConnectIn this article, let’s dive into the field mapping settings in Marketing Cloud Connect.Nov 181Nov 181
SFMC Tips #63 : Relationship Between Profile Attributes and Data Extension FieldsWhen crafting messages tailored to individual customers in Salesforce Marketing Cloud, you might wonder which value is used if profile…Nov 122Nov 122
SFMC Tips #62 : How to Trigger Journey Builder with Data ActionsLeveraging Data Cloud’s Data Actions allows you to send emails in Content Builder or start journeys in Journey Builder in near real-time…Nov 81Nov 81
SFMC Tips #61 : How to Download Compressed Journey HistoryIn this post, I’ll walk through the new Summer ’24 feature in Salesforce Marketing Cloud, which allows us to download journey history in a…Oct 28Oct 28
SFMC Tips #60 : Multilingual Support for Einstein AI Generated Subject Lines and BodyOne year ago, with the Winter ’24 release, Salesforce introduced a feature that automatically generates “email subject lines” and “email…Oct 22Oct 22
SFMC Tips #59 : How to Check the Update and Change History of Journey EmailsThis article is based on a previous piece I wrote, titled “How to Update Email Content After a Journey Is Active”. Despite the usefulness…Oct 16Oct 16
SFMC Tips #58 : Winter ’25 Release Highlights: Notable New Features in Marketing CloudThe release notes for Salesforce Marketing Cloud Winter ’25, focusing on new features, have been published. I would like to write an…Oct 1Oct 1
