101 Ways to Drive Traffic to Your Website
Marketing ideas for the shoestring bourgeoisie.
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101 Approaches to Drive Traffic to Your web site
Over 100 ways to drive traffic to your web site, get targeted traffic to your internet site
One of many chief concerns we have as website owners is how you can get targeted traffic to our websites. Without knowing how to get more traffic, how else can we acquire more leads, make more sales and continue to generate income online?
There are a number of ways to get more traffic, so I�ve collected a list of my favorite traffic-generation techniques. I�ve tried to get them organized in to the following categories:
Content & Article promotion
SEO & Internet marketing
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Getting the news out
Social Media & Bookmarking
Content & Marketing with articles
Start your blog post or put in a blog to your website. Use WordPress. Tip: Don�t choose the free Weblog web hosting made available from WordPress.com. It�s a watered-down type of WordPress you can not optimize!
Research your article keywords with all the Google keyword tool. Target your site posts and articles with your keywords. (Read The way to Add Keywords aimed at your website.) This will help your content achieve greater rankings from the search results. — marketing ideas
Update your internet site or blog frequently. Thrice every week is extremely good. Daily is best.
Write better headlines. Writing compelling headlines that convert into views can be an art. Make sure you review of your keywords and work them into the headline. Keep your headline congruent using the webpage it describes.
Stay away from duplicating other posts and articles. Duplicate submissions are among the big no-no�s in accordance with Google and your site could be penalized or banned should you be participating in this practice. Tip: If you�re employing your posts writing, ensure that the contractor knows their work needs to pass a plagiarism-detection tool like Copyscape.
When considering content to your website, there’s two approaches to consider: timely very hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will offer you a possibility to talk with something which is on everyone�s minds, however those topics often cool down and fade from relevance over time. Evergreen content-as the name suggests-is content that delivers timeless value, according to principles that aren�t as planning to change using the public�s mood. A fantastic part of evergreen content will bring traffic steadily, year in year out, and tends to make a genuine focal point in your internet site.
Convert your site articles to Adobe PDFs and offer them on Scribd.com.
Offer to guest post at other highly-ranked websites. Include your URL within your bio box (your brief description with regards to you and the way to reach you to find out more.)
Comment on other blogs within your industry or niche. Help make your comments thoughtful, courteous and use a keyword or two. Add the link returning to your site.
Similar to blog commenting, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Squeeze brief synopsis of your solution in reply to the issue you�re addressing and post the web link to the full article (already posted on the website) whenever they would like to learn more.
Join niche-related forums and provide advice, inquire, etc. Include links on your websites with your forum signature.
Offer a whitepaper that answers a typical challenge for the audience. Collect email sign-ups in trade. Deliver your whitepaper automatically making use of your confirmation autoresponder.
Write an ebook. Include links to resources and your own URL. Provide you with the ebook in your website.
Place a new ebook into ebook directories free of charge or low-cost download.
Convert your ebook in to a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery around the Kindle, Nook along with other tablet platforms. Then offer it available for sale through Amazon, Barnes and Noble, etc.
Add your blog posts BlogCarnival.com. Host your site carnival to create experience others inside your niche while building the significance absolutely need site.
Form your site promotion network. Consent to retweet, mention, link you aren’t promote one member each week. (This requires 100% dedication from all members to really make it work. In case a member begins falling documented on their commitment, they�re out.)
Article marketing. Submit your pithy articles to sites just like the following and don’t forget to incorporate keyword links leading returning to your web site. (Read Marketing Mastery Series: 5 Steps to Powerful Article writing.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I will be certainly biased, this is an illustration I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This can be a collection of original articles that link to your site from your Squidoo page.
Add a forum or discussion group software aimed at your web. (Keep in mind: It will require time, dedication and wish to grow a thriving community, nonetheless it can be well worth it.)
Offer regular webinars and communicate the schedule and topics using your website and e-mail lists. Tip: Record the seminars and add these phones a members area on your website, or cause them to become available 24/7, thereby bringing even more value to your web page.
Offer a no cost tool, template or software. When Hotmail was introduced, each message carried a little signature at the end of every email having said that �Get your free email at Hotmail�. The e-mail system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Hire a ghost-writer via an outsourcing service like iWriter, oDesk, Elance, etc.
Create a powerful infographic. When succeeded, infographics make perhaps the driest material visually interesting, effectively grabbing and holding the reader�s attention for a specified duration to offer the message-and your URL.
SEO & Internet marketing
Use keyword-centric tags together with your WordPress posts.
In WordPress, ensure that you leave trackbacks switched on. Whenever you url to other webmasters, an email will notify the blog those who own the modern link and they can likely call at your site. They might even link back!
Install google’s Sitemap XML plugin for WordPress. It automatically sends updates to Google and also other search engines like google when you come up with a new post, helping your material get indexed more rapidly. Don�t have a very WordPress site? Use Ping-O-Matic to achieve exactly the same thing.
Can�t utilize Google Sitemap XML plugin for WordPress* to generate your sitemap.xml or robots.txt files (employed by Google along with other engines like google?) Make use of a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Set it up and get your face to seem next to you within the Search engine results. (Read Google Authorship: The way to get Your Picture into Search Results.)
Install Google Analytics on your site and view it occasionally. It doesn�t need to be Google Analytics, however you can observe how much traffic you�re receiving every week where these potential customers are arriving from? How may you intelligently drive more visitors to your internet site in case you don�t know what�s already working for you?
Submit your web site to look engines and appearance directories. Seems obvious, but many folks don�t know the place to start. Here’s a list of a few of the top search sites:
Use the linkdomain command on the internet (ex. linkdomain:marketingideas101.com). While this only shows a subset with the links that lead right into a domain, it might provide you with a perception about how precisely the competitors are getting their rankings.
Research popular misspellings of one’s company�s name and the ones of the competitors. Buy those domains and forward them to your web site.
Find expired domain names within your niche which might be still receiving traffic and get them, directing them toward your website. Just for this, I suggest Expired Domains.
Use a custom 404 page to help individuals discover the information they are seeking from the website if moves you aren’t becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites can provide a boost for your rankings and traffic. The very best backlink is often a one-way, dofollow link from the high PR site. Also, if you�re just coming to grips with your site and you have low PR, then you’ve got to incorporate some great content, otherwise your opt-in rate having a reciprocal campaign is likely to be low.
Join a web site ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies increase site. (Much less of the disadvantage in the event you already have an unpleasant site. If that�s the situation, start!)
Pay a freelancer or company to generate obscene amounts of traffic in your case. Just beware of the real chance maybe it’s a scam (Read Not Drive Traffic Using Fiverr.)
Social video marketing & Podcasting
Read or speak with your ebook contents within an audio post or group of audio posts and put on BlogTalkRadio or iTunes.
Why only create audio posts of your ebook, blog post or content? Produce a video demonstrating precisely the same information and post to YouTube and Vimeo. Include links back to your web page with your video description along with video captions. Tip: you can do this either by presenting the material yourself, hiring anyone to present it, or by setting up a video with something such as Animoto.
Email Marketing & Syndication
Link your blog post along with your Aweber e-mail marketing account. Take signups for your newsletter, ebook or any other promotional/informational offers. This may expand your emailing list.
Establish an RSS feed for the site. Blend it with FeedBurner.com. (Well.. what was Feedburner. Google gobbled them up.)
Connect your Feed broadcasts on your Aweber email marketing service. This will likely deliver your blog post posts in an enewsletter format for your subscriber list. Set the subscriber list to weekly or whatever is suitable on your posting frequency.
Email your current and past clients regularly. Question them regarding desire for new products and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights and other relevant correspondence to keep in the front of the minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links fully articles on your own site. This enables you to gauge what topics are most significant for your readers.
Don�t stop just offering your whitepaper out of your newsletter signup confirmation page. Incorperate your Facebook, Twitter, Google+ profiles and links with websites you have that complement.
Syndicate your blog post with Technorati.
Include your internet site URL within your email signature. (It�s an excellent location to offer some of your social websites URLs at the same time.)
Run a solo ad, whereby you spend someone to promote your offer to their list. Research your list owners carefully here; all isn’t as it may look. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct an advert swap. There is a subscriber list. Another marketer has their subsciber lists. Your offers align with each others� e-mail lists. The opposite marketer sends your offer to their list and you send their offer to yours. Things being equal, the two of you should view your opt-in lists expand. (Get started at Safe-Swaps.com.)
Join venture with another marketer. Such as a solo ad, you run your ad for their list, with the difference being they have a cut from the sales as opposed to taking a flat fee.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Pay per click or Bing Ads. Tip: View your ad performance carefully in the beginning. You’ll be able to lose big money quickly in the event you don�t be aware!
Pay for banner ads on other websites. Target websites with your niche, preferably. This is a secret to start out receiving qualified traffic.
Banner exchange. Similar to reciprocal links, you consent to trade banner ad campaigns with other website owners. Aim for precisely the same or complementary niches.
Post free or paid ads on free classified sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin an affiliate marketer marketing program and spread the wealth! Pay others to market you to their site visitors and e-mail lists by giving them a cut. Make sure you can track referred traffic correctly before rolling this out.
Public Relations & Spreading the Word
Offer to start suggestion column for local media outlets. Have some example column posts and know your pitch a long time before approaching publishers. Finally, ensure the publisher�s audience matches your personal.
Along the same lines as an advice column, offer to publish an editorial. This really is similar to guest posting on someone else�s blog. Through providing thoughtful comprehension of a standard challenge or current event, you bring value to the publication and a spotlight in your own efforts.
Write a powerful website article and post to free website article sites and native media outlets. Here is a list of paid and free news release sites:
Are your offline marketing materials supporting your web marketing efforts? You ought to have your URL in your business cards, flyers, brochures, letterhead; all stationary.
Pay a top school or college student to position flyers using your offer and URL out. Include college campuses, malls, food markets, houses, etc., as long as business proprietors are asked and so long as the location is congruent (or neutral) using your offer. These locations must be places where your audience frequents. Tip: Unsure those flyers won�t end up in the garbage? In today�s chronilogical age of smart phones, pay for each image of the flyers as they�re placed.
Drive your URL all around town. Brand your URL on your license plate cover, bumper sticker, or have it added professionally to your vehicle�s rear window, tailgate, side, etc. Better if the car differs from the others in some way (and I�m not discussing that rust spot shaped like Elvis or the Virgin Mary.) Need to take this extraordinary? Put money into an eye-catching vehicle wrap.
Buy some sandals or boots and carve your URL in the bottom of which. Go walk on wet sand or snow and give those that follow inside your footsteps something to take into account.
Hold a tournament. Winner receives a rave review on your own site, a great toy or gadget, cash.. whatever. The harder compelling and niche-appropriate the prizes, better. Announce the contest winners on your own site.
Join a neighborhood business group or association. Members often reap the benefits of being indexed by the member directory, filled with their website�s URL.
Your card should have your link on it, obviously. Better, utilize back of your respective business card to mention a special offer, promotion code, promotion and other thrilling reason behind these to visit your site. Now those networking mixers might actually bring some appointments with your website as an alternative to seeding your company cards in the bottom of trash bins around town.
Sponsor a league team. This is softball, darts, roller derby, bowling-even chess. Look at the audience (the players in addition to their families and fans) and your own interests when choosing your sponsorship opportunity.
Get seen in the news. This system worked well for Dave Mayer of CleanBottle.com. Dressed in a big bottle costume-complete with URL-Dave was caught on video running along Tour de France bicyclists. The recording went viral and CleanBottle�s orders exploded. He has since chose to make this technique a cornerstone in their online marketing strategy, though he�s occasionally defaced by drunken cycling fans.
Give a live talk, presentation, seminar or workshop. After that event, you need to be collecting a brief survey to view how you can enhance the next event. Request contact information from those that confirm they wish to opt into the mailing list.
When folks were becoming a member of that event, did they complete a registration form? It don’t have already been printed! Any flyers or advertising to the event should indicate your web site where they�ll find more event details along with the registration form.
Give a meeting. Regardless of format, a recorded interview can offer you great exposure to your market and places you in the expert seat. Because the interviewer for the list of questions before hand, or offer your individual. Practice going to ease and ask for a copy in the interview for use in your own marketing efforts.
Interview others. With each and every interview you conduct, the more it can be for you to interview larger names within your industry. The larger the names, the greater the draw. Tip: Have your recorded interviews transcribed and give them on the website. It�s a terrific way to generate fresh content!
Offer to give something review (whether good or bad) or testimonial in return for a backlink.
Send your products (totally free) with other site owners with an online product review.
Hand out promotional items along with your URL in it. Don�t skimp here. Nice metal pens and USB drives often tend to stick to me to get a number of years, even though they’ve got a brand name and URL emblazoned with them.
Hold an internet treasure hunts. Contestants compete to resolve riddles and collect clues to win mind-boggling prizes. Obviously, among the clues (or treasure!?) will probably be on your website.
Printed banners, billboards and skywriting. Enough said there. Better: Save the printing costs. To retaliate against political sign thieves, Michigan internet marketing agency, Oneupweb projected a 30-foot video loop of the dancing Senator Obama onto the side with their building. The stunt made the evening news all over the country.
Produce viral content. How? One idea would be to create a legend become a reality. Footwear manufacturer Hi-Tec, developed a series of �reality� videos showing their new type of running sneakers were so water-resistant, everyone was trying to operate on water-and these folks were succeeding.
Tattoo (temporary or otherwise not) your URL onto your body. Something that important will most likely get explored.
Ask a celebrity to put on a t-shirt or dress along with your URL printed into it.
When attending a tradeshow, you and your team wear the same shirts, visibly labeled with your URL. Buttons and hats are another sort of this.
Create an award program. Establish the principles, the award graphics, website article templates, etc. Be discerning about how you choose your candidates and make your announcement. Encourage the winner(s) to set the modern badge online. Of course, it�s a hyperlink towards the award summary yourself site.
Promote sales, introductory pricing, free trial version or any other enticing promotion to enjoy deal-conscious buyers to your website.
Social Media & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on your Facebook �fan page�. From time to time, include a link to your own website.
Facebook. Install the NetworkedBlogs Facebook app and correct your website to Facebook. When you post for your blog, this page automatically shows in Facebook.
Facebook. Link your Facebook account with your Twitter account so an article in Facebook automatically posts in Twitter. This lightens you want to sign in to both accounts and adds diversity for your Facebook, especially if you�re smart enough to automate some of them using�
MarketMeSuite. Manage your social media streams and accounts in one place. Best: Create, schedule and upload your social media broadcasts per week, month, quarter or year during a period. Greatly reduces the facebook marketing burden.
Twitter. Display your Twitter feed on your internet site or blog. If you�re with your Twitter or facebook account regularly, your tweets displays and serve to freshen your website. This encourages repeat visits and updates your web site, keeping you fresh in Google�s listings.
Twitter. Incorperate your website�s link with your Twitter bio.
Twitter. Tweet concerning your product, service or articles. Include links to your onsite material. Use hash tags (#) to provide your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog along with your LinkedIn account which means your blogs show on your profile.
LinkedIn. Incorporate your URL with your profile.
LinkedIn. Start a LinkedIn group. Best: Target your niche and mention your location inside the group�s description to construct an even more focused group.
LinkedIn. Too busy to start your own personal LinkedIn group? Join other groups and improve the value of those communications. Often, those posts might be expanded being full articles yourself website. Then provide connect to the viewers.
Pinterest. Add interesting, non-copyrighted graphics on your website pages and blogs then pin these phones your Pinterest account.
Create an account in any of those popular social bookmarking sites. Add your URL inside your profile.
Using these popular social bookmarking sites, bookmark links worthwhile, related to your niche. Your personal website needs to be one of these bookmarks.
Ask others to bookmark your site. Or bribe them. No matter what.
And finally-because you can�t have a very list of only 100 marketing ideas on an online site called �Marketing Ideas 101�:
Content & Article Marketing (cont.)
Make a �100 Ways to� list post and get people to share if they think it is helpful. Nearly that ambitious? Make the list �10 Ways to�, �3 Ways to�, �50 Ways to�-you get the idea.