Imagine you have to start a business. The clueless you about the big bad corporate world and the investment money sinking, How likely would you invest in kind of marketing that fails to convert to a sale?
It doesn’t mean that we will be cutting out marketing expenses from our budget. Digital marketing is a booming marketing segment, but it too comes with its limitation.
To have a successful campaign one must be aware of the marketing trends.
Having prior knowledge of the future digital marketing trends would help us in realizing the impact of it on their marketing and would save from wasting time and money. The next insight would let us have an idea of our target audience and would give us time to make plans to engage with our target audience, thus having a cumulative response from the audience and adapt to changes accordingly.
Here are a few latest online marketing trends for 2017:
1. Data Driven Decision
How to make decisions without the actual data and figures in hand?
Many people tend to go by their intuitions. Well, running a business and taking decisions based on your intuitions or going by the set trend of data and records, it is where we need to put the observed and well-analysed knowledge to use rather than going with the intuitions.
How to choose the data?
Data should be based on facts rather than being an opinion. The decisions that would arise from the analysis of data about or from our customers and the marketing insights is what Data-driven Marketing is.
The decisions could vary mostly based on your project or the type of marketing campaign you’re running. If the decisions rely on the data, it helps to understand the growing trend and accordingly enables us to invest our money and time in it.
Data-driven Marketing is understanding and collecting data in totality that helps keep track of our progress. It would let you take informed decisions, track all kinds of records, be it in any form. It also gives the flexibility to choose from the area of interest.
Some examples of these data-driven decisions are:
-What should be the color of your call to action button?
-How much text should we use on a landing page?
2. Personalized Campaigns
What is Personalised Campaign or Personalised Marketing?
It is to put across a sophisticated idea of targeted marketing, creating customer specific messages. Which would more likely be an automated process that uses computer software to create individual messages and to build customer specific recommendation engines instead of company specific data.
To be precise, it’s a development of an understanding of customer’s requirements and be able to provide results based on such specific instructions, choices, and precision.
How to show your content to your target audience?
For that, you should understand and create a buyer persona of your audience and then plan your ad campaign.
- Music listening apps like Spotify & Pandora allow their users to create personalized playlists.
- Amazon recommends products according to the interests of the users.
Why do we need Personalised Marketing?
It helps to increase the customer engagement and to stand out from the competitors, by providing the client with a personalized experience. The more refined and relevant the content, as per the likes and dislikes of the customer, the better it is, this helps in winning the customer loyalty and increases brand awareness.
3. Native Ads
What is Native Advertising?
Native Advertising is often used by content marketers and is a type of paid media. It is a kind of advertising that camouflages itself to the form and function of the platform it is appearing on.
How is Native Marketing beneficial for us?
Native ads are designed in such a way, that they merge and appear to be a part of the website publication, without interrupting with the user interface of the site. Native ads are typically the promoted feeds that appear on our social media pages like the promoted tweets, suggested posts on Facebook and other content recommendations from various content discovery platforms.
Many brands relied on traditional display ads but eventually realized that native ads had higher CTAS than the traditional ads.
As native ads make the marketing ads look like and sound like the part of the editorial content and people tend to trust the content more, Native Marketing, addresses both the issues simultaneously.
This characteristic of native ads helps in following ways
1) Higher chances of ads to be watched, listened and be read.
2) It has high chances that the consumer tends to trust the brand as much as the publisher.
4. Responsive Design
Responsive design does NOT mean a mobile friendly website. Responsive design is the one that fits into any device on which internet can be used.
It would be next to impossible to specifically design for every new screen size, different pixel, resolution of the screen that is kissing the market every now on then.
Responsive Design helps your website adapt to any device a user is viewing it on. Technically speaking, it is a mix of a combination of flexible grids, flexible images, and use of CSS media queries. The technology should be so responsive that it should immediately identify when a user switches from one device to the other, it should automatically accommodate to change according to the new device’s resolution, image size, and scripting abilities.
Maybe, we are living and heading towards a whole new advanced and sophisticated way of Future Digital Marketing by including a bit of this and that, of what the current market trends are. As of now, these are the Future Marketing Trends we can predict for 2017. For rest, maybe we are shaping ourselves a further advanced Form of Digital Marketing. However it may seem, it looks we have a bright Future of Digital Marketing.
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