HTML5 Game Portal for Career Website

Customized game portals are an innovative way for companies and brands to attract new users and increase loyalty among existing ones. is now among the companies leveraging white label portals to achieve their marketing goals. is a New York-based career website with global operations and a workforce of more than 500 in at least 10 countries. They serve professionals in the technology, engineering, finance, and healthcare industries.

We are proud to be part of the Dice UK team’s new exciting promo for their users. Eligible participants who register on will have access to a members-only Retro Games portal. Free-to-play online games are the portal’s main feature.

We supplied the HTML5 games for this project, including the frameworks for registration and the leaderboards.

Retro Games

Dice UK wanted their gaming portal to feature games that have a retro feel, specifically those that would be familiar to kids who grew up in the 1980’s. The following five games were chosen for their 80’s retro-inspired themes:

Leave Me Alone — Action game featuring zombie pixel art. Your character has to punch all the zombies attacking from all directions.

Pet Hop — It’s like the Konami arcade game Frogger, but in 3D. Get your different pets to hop as far as possible across roads that present all sorts of dangerous challenges.

Soccer Pro — Football game with endless gameplay and 8-bit artwork. Goal is to run for as long as you can without tackling any opponents.

Trixology — A puzzle game similar to Tetris. Player has to rotate the tile pieces, stack them neatly, and clear the tiles by creating full horizontal lines.

Zero Collision — A throwback to Dodge ’Em, the driving game released in 1980. You drive on two oval race tracks. Switch from one to the other in order to avoid ice, oil slicks, and head-on collisions with other cars.

Winners Get Prizes

Awarding prizes to top players is a great way to get more users to sign up and inspire in them feelings of loyalty to your company or brand. has prizes up for grabs for the highest scoring players at the end of each week and month. Weekly top players get Retro Gamers shirts, while monthly winners receive retro bundles that include toys and treats on top of the shirts.

To be eligible to win prizes, users have to register and login. The registration and leaderboard systems track players’ scores and determine the top ranked players for the week and month.

Client ROI

A company that invests on a game portal can gain significant returns depending on their goals. For Dice UK, launching a gaming portal gives the following benefits:

  • Increased loyalty — existing customers get more reasons to maintain their affiliation
  • Brand awareness — spreading the word is as easy as pasting the game’s URL
  • Consumer conversion — it’s easier to gain new subscribers by engaging them with a fun activity
  • Lead generation — the registration system is a way to generate a pool of leads that can be tapped into

HTML5 Technology

The biggest advantage of games built with HTML5 is that they are cross-platform and portable. A single build of the game can be played on any device as long as it has a browser. Unlike web games built with Flash, HTML5 games do not need pesky plugins to work smoothly across a wide range of operating systems. Plus, sharing is automatic-no need to download the game from an app store.


Dice UK needed a game portal to strengthen loyalty among their current users as well as to convert new ones. To help them with these goals, we provided selected games that went with the retro theme they designed. We also built the registration and leaderboard systems that are required for the contest mechanics. This type of project is possible only with HTML5 game development technology.

Do you need a customized game portal for your company or brand? MarketJS provides white label game portal services and products that can be tailor-made to fit your needs. Get in touch with our team of game development experts today by leaving us a message here.

This article is a rewritten version of our case study, originally published on the MarketJS website.