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Mark Frankel
Mark Frankel

928 Followers

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Mar 11

The problem is the policy, not the person

Gary Lineker is “stepping back” from presenting Match of the Day this weekend. Amongst all the sound and fury from fellow pundits, politicians and sports fans there’s little doubt that the BBC’s highest paid sports presenter has breached the corporation’s October 2020 social media guidelines with his Twitter rant on…

Social Media

3 min read

The problem is the policy, not the person
The problem is the policy, not the person
Social Media

3 min read


Jun 28, 2019

Let’s focus on the real enemy

Journalism can be such a cosy, rarefied world. From the vantage point of self-righteousness finding conclusions to fit your world view can be satisfying. But is is ‘good’ journalism? Six months ago I blogged about ‘A Personal Decision’ to leave BBC News for Philip Morris International (PMI). I was conscious…

Vaping

3 min read

Let’s focus on the real enemy
Let’s focus on the real enemy
Vaping

3 min read


May 1, 2019

News feed is history

What do you do if you’re a social media product developer and the man who’s company controls most of the social media universe has just told you that “the future is private”? I’d probably start looking for a new job. But that’s me. Thousands of those listening to Mark Zuckerberg’s…

3 min read

News feed is history
News feed is history

3 min read


Sep 27, 2018

A personal decision

I’ll never forget the sickly sweet smell of the Opium she wore to mask the smell. My mother died of cancer six years ago. She was 65 years old. It began as breast cancer, metastasised to her bones and ended up in her brain. I have a photograph of her…

3 min read

3 min read


Jul 10, 2018

Journalists have an ‘open invitation’ to an interesting and under-used beat.

Journalists have an ‘open invitation’ to an interesting and under-used beat. How should they use it? Context We dispatched reporters to races we knew would be close up and down the country and spoke to members of the public everywhere but I think that we were just a little blind…

Journalism

43 min read

Journalists have an ‘open invitation’ to an interesting and under-used beat.
Journalists have an ‘open invitation’ to an interesting and under-used beat.
Journalism

43 min read


Jan 12, 2018

“MSI”: first buzzword of 2018

Who knows if you’ll even see this in your Facebook newsfeed? Mark Zuckerberg has returned from his Christmas break with an MSI mission (‘meaningful social interaction’) to enable the internet giant to return to its ‘social roots’. Adam Mosseri, Facebook’s head of newsfeed, has explained the mission as “making updates…

Facebook

3 min read

“MSI”: first buzzword of 2018
“MSI”: first buzzword of 2018
Facebook

3 min read


Sep 19, 2017

Striking the right tone

Like many of my compatriots across the digital news industry over the last few years I have been preoccupied by the battle against mis and dis-information. We have all concentrated our energy on building audience trust through fact-checking initiatives, algorithmic adjustments and tackling the economic incentives for the dissemination of…

Journalism

3 min read

Striking the right tone
Striking the right tone
Journalism

3 min read


Dec 20, 2016

Fill your boots?

News journalism and live-streaming on social media: An end-of-year point of view I’ve read a lot about live-streaming on social media recently. There’s little doubt it will remain a big part of the landscape in 2017 for news journalists. However, as opportunities to ‘go live’ grow by the day are we becoming more creative or just a little lazier? Colleagues of mine…

Social Media

3 min read

Fill your boots?
Fill your boots?
Social Media

3 min read


Sep 19, 2016

Live-streaming and ONA 2016

In September 2015 I wrote a short blog following a great panel session on live-streaming at the Online News Association (ONA) annual conference. Meerkat had arrived (and faded) with a fanfare. …

Live Streaming

9 min read

Live-streaming and ONA 2016
Live-streaming and ONA 2016
Live Streaming

9 min read


Jul 23, 2016

Another warm Friday evening, another attack on civilians and another spate of live streaming..

Another warm Friday evening, another attack on civilians and another spate of live streaming.. Following the Nice attacks I put together a blog for the BBC on the risk to objective journalism from the exponential rise of live-streaming on social media. Last night in the immediate aftermath of the shooting…

Munich

2 min read

Another warm Friday evening, another attack on civilians and another spate of live streaming..
Another warm Friday evening, another attack on civilians and another spate of live streaming..
Munich

2 min read

Mark Frankel

Mark Frankel

928 Followers

Head of Social Media at Philip Morris International. Working towards a smoke-free future for everyone. https://www.linkedin.com/in/markfrankel29

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