Very nice article. Reality is defined only by the information we can receive about it. We must have prior knowledge in order to recognize anything in the universe and receive information about it. A dog watching TV has no knowledge of what is going on, and therefore cannot receive information from the programs. Humans have the same limitations, despite our hubris. All of us can expand our knowledge and therefore receive new types of information, a la Musk, Einstein, etc. but we must decide to do it.
Thanks for the inspiration.