The Complexity of Simple
Biz Stone
1.6K78

Interesting post Biz,

I recall my first business venture, a lemonade stand in the neighbourhood. I offered two sizes of drinks, small and large.

This seemed to be confusing to some in that they weren’t sure if they needed a large or if their children could drink a large.

I decided that giving people a choice caused issues with waiting to place an order for others in line.

After a week I served one size. No one noticed or complained.

When I opened an investment house in New York the issue was the percentages of commissions. I solved the matter with paying a salary to the brokers with an extra bonus if they made money. Simple again. No complex formulas.

What did I learn? Simple is good!

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