A Proven Formula To Creating Content That Will Get More Views, Likes, and Shares

Here are 6 of my favorite ways to get others to tell their stories, and share their wisdom and knowledge.

Tip 1 — Relationships. Spend real time developing and tracking relationships with employees and customers. Use…

Why, How, What.

One of my favorite mental models / frameworks. Want to know why?

It’s because its so universal and so easy to understand.

Let me give you a couple of examples.


WHY do you need this solution.

HOW you will benefit from it.

WHAt you should buy.


WHY you need to stop doing that.

HOW to start doing this instead.

WHAT this looks like.


WHY this matters.

HOW this is different.

WHAT to do now.

I could go on and on.

Give me a situation and I can almost guarantee I can apply the Why, How, What framework.

p.s. Mental models and frameworks are super powerful tools that help you communicate, teach, and understand complex things.

I use them everyday. Do you?

Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age. As HubSpot’s official learning resource, we aim to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business.


Mark Kilens

VP of Content and Community at Drift. Previously VP / Founder of HubSpot Academy. UNH alumnus that loves boating, winter & golf. Go fast. Take chances.

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