Why, How, What. One of my favorite mental models / frameworks. Want to know why? It’s because its so universal and so easy to understand. Let me give you a couple of examples. Sales: WHY do you need this solution. HOW you will benefit from it. WHAt you should buy. Marketing: WHY you need to stop doing that. HOW to start doing this instead. WHAT this looks like. Presentations: WHY this matters. HOW this is different.

Tomorrow I start writing a new chapter in my quest to change the way the world views money. Before I share my thoughts on my next adventure, I want to share some thoughts on my last 8.5 years at HubSpot. To put it simply, HubSpot is a company that cares…

Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age. As HubSpot’s official learning resource, we aim to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. This…