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Best text is no text

Internet users today are overwhelmed with different kinds of information. This is why keeping your copywriting short and clear, is an important part of modern graphic and product design. Long chapters will repulse your readers or website visitors. Too much text can become a block between a website visitor and buyer, between a TL;DR by-passer and a loyal user.

Internet users are overwhelmed with information. This is why short, precise texts are a good way to keep your users focused.

Internet users don’t read. Write shorter texts.

Write less.

Originally published at on November 27, 2017.

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