Why Email is Here to Stay

+ 7 Great Articles to Help You Use it Efficiently


“E-mail is no more used by young generation. It is a technology of the previous century.”

My colleague was absolutely sure e-mails are going to die soon. I agreed with him on the second part of the statement. I wasn’t sure about the first.

Now I am.

Future of E-mail was vague just a couple of years ago. I was working as a corporate recruiter and it was in my professional interest to keep track of the best tools to communicate with candidates and business partners.

E-mail was unbeatable but many considered that it was doomed. Young graduates seemed to use Facebook and Twitter more and more and was happy to live without checking their e-mail boxes for several days in a row. You could invite a guy for interview and in two or three days receive his answer starting with “sorry I wasn’t checking my inbox for so long”.

For many of us it was an alarming sign: E-mail was dying, people were no more willing to use it, we were going to contact candidates on LinkedIn and Facebook, corporate e-mail would soon be useless.

We were so wrong.

Currently there are good tools that could beat E-mail for business teams and corporations. Slack, for example. Or Asana. But these products still lack the most attractive features E-mail has and thus they cannot completely substitute it.

As I am presenting a new list of articles for WritePLS, dedicated to E-mail effective use, I was curious to sum up things that help E-mail still remain unbeatable.

Here they are.


Flexibility. Single technology and protocol, and yet so many platforms or clients for the best user experience. Send files, integrate with a lot of applications, calendars, notes and reminders.

You can use e-mails just to stay aware, utilising different subscriptions services, or make it your number one productivity tool. E-mail is clearly the most versatile tool we have today.

Don’t require immediate reaction. We suffer from messengers that usually require our immediate reaction. When someone sends you a “hi” on WhatsApp or Skype you know that she is waiting for you to reply within a minute.

E-mail works differently. McKinsey, company known for its high professional ethics, has a rule: every e-mail should be answered within 24 hour time-frame. 24 hours! Plenty of time to think about your answer.

In the world overwhelmed with information, this is a very important point.

Awareness. E-mail can keep you updated as nothing else. Proper use of subscription services, alerts and reminders will allow you to be sure that you are not going to miss important information without being overwhelmed at the same time.

Marketing. In fact, this is a previous statement, but from the other side. E-mail is still the most essential and efficient digital marketing tool.

Global. Thanks to its simplicity and accessibility, everyone has e-mail, and it doesn’t matter on what platform they access it, the quality is the same.

Private. Many communication tools are all about transparency and sharing. E-mail is conservative and old-school: it is only you and your recipient with no friends and friend circles involved.


As e-mails are here to stay, I searched for the best articles on how to use them more efficiently and professionally. I came up with this list:



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