The Evolution of CGI and Its Influence on Storytelling

Mark Murphy Director
3 min readJun 26, 2024

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As a film director, I have had the privilege to observe and partake in the revolutionary evolution of Computer-Generated Imagery (CGI). It is an understatement to say that this technology has entirely transformed the canvas on which we paint our stories. The dawn of CGI can be traced back to the early 1970s, but it was groundbreaking films like Jurassic Park and Toy Story in the mid-90s that truly showcased the potential of this technology.

The Birth of New Realms

Before CGI, there were limits to what could be visually created for the big screen. There was certainly no shortage of genius filmmakers and imaginative storylines, but the reality was that some visuals were simply too dangerous, costly, or downright impossible to film. However, with the advent of CGI, we could create entire worlds that existed only in our imaginations. It expanded the horizons of creativity, giving birth to new genres and subgenres of movies. Fantasy and science fiction movies, in particular, were catapulted to new heights, becoming more immersive and visually captivating than ever before.

Transcending the Visual

As profound as the visual revolution was, the influence of CGI extends far beyond the realm of aesthetics. CGI also transformed the narrative structures of movies. As directors, it offered us an entirely new toolbox for storytelling. With the ability to create anything we could imagine, we began developing complex storylines that required CGI to fully articulate the narrative. For instance, epic battles involving thousands of characters, destructive natural disasters, or even the simple act of a superhero taking flight, all became possible and believable with CGI.

A New Cast of Characters

In addition to enhancing the visual and narrative aspects of filmmaking, CGI provided us with the exciting ability to create characters who were completely digital. This opened up a world of possibilities for a more diverse range of characters, including aliens, talking animals, and mythical creatures. These characters, which would have been challenging, if not impossible, to portray using traditional methods, are now integral parts of the story, adding depth and variety to the narrative.

The Double-Edged Sword of CGI

That said, the use of CGI is a double-edged sword. While it has undoubtedly expanded the storytelling capabilities of filmmakers, it has also led to an over-reliance on visual spectacle, often at the expense of character development and narrative depth. As directors, we must constantly remind ourselves that special effects alone do not make a compelling story. A movie still needs well-developed characters and a solid storyline to be truly engaging.

The Future of Storytelling

Despite its potential pitfalls, there is no denying the profound impact CGI has had on storytelling. It has forever transformed the way stories are told and consumed, and its evolution is far from over. As we continue to explore the vast possibilities of this technology, we look forward to an exciting future for the world of cinema. CGI has not only changed our approach to filmmaking, but it has also redefined our understanding of what is possible in the realm of storytelling.

Written by Mark Murphy Director

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Mark Murphy Director

An award winning director, writer and producer with over 20 years of experience