when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.
The “Toothbrush” Trick Used By Google’s CEO To Get Customers To Come Back
Nir Eyal

How do you think this changes if the product is say enterprise software designed for a specific task. It won’t be used daily, will this engagement damage the ultimate value? Should a b2b enterprise saas product hit the hooked model as well? By the way, love the book!

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