Super Bowl: Ads first, then Football

Every year the whole advertising industry waits for the Super Bowl, the annual championship game of the National Football League (NFL). But they are not waiting for the 49ers, Patriots, Giants nor Falcons. Frankly speaking, they are not there because of American Football. They are waiting for the Super Bowl Ads. The most expensive advertising time, a 30-second commercial could exceed $5 million at Super Bowl 51.

Why Super Bowl?

Well, the Super Bowl is among the States’ most watched TV broadcasts: Super Bowl XLIX in 2015 set an all-time record for viewership of the game, with an average of 114.4 million viewers according to Nielsen, exceeding the record set the previous year at Super Bowl XLVIII (112.2 million).

Also, there’s the overall buzz surrounding them; often commercials receive additional airplay during newscasts and morning shows. What’s more, the ads earns a lot of views on YouTube. Many of them become viral videos. Supercell’s Clash of Clans Revenge TV Commercial featuring Liam Neeson earned 150M views on YouTube

Best Super Bowl Ads

There are many lists summing up the best Super Bowl ads of all time. Some ads you should definitely check: Wendy’s “Where’s the Beef?” (1984), Apple’s “1984” (1984), Coca Cola’s “Hey Kid, Catch!” (1979), Pepsi’s “Cindy Crawford Ad” (1992), Budweiser’s “Wassup” (1999), Budweiser’s “Lost Dog” (2015), Volkswagen’s “The Force” (2011), McDonald’s “Larry Bird vs Michael Jordan” (1993)…. And list doesn’t stop there. I’m sure that they are an infinite source of inspiration.

Super Bowl 2017

First sneak peeks of Super Bowl 2017 ads look really promising. Can’t wait! :)