Marko JevticStart with Why, What or ‘Just Do It’ (fast)In his famous TED Talk and in his book, Simon Sinek, explains “The Golden Circle” in which organizations seems to create their foundation…Jan 21, 20181Jan 21, 20181
Marko JevticSuper Bowl: Ads first, then FootballEvery year the whole advertising industry waits for the Super Bowl, the annual championship game of the National Football League (NFL). But…Jan 28, 2017Jan 28, 2017
Marko JevticinOn Advertising6 Business LessonsFrom the Netflix’s “Hip-Hop Evolution” DocumentaryJan 7, 2017Jan 7, 2017
Marko Jevtic2016 wrap up — Marketing Books and LinksThe ability to understand people is the foundation of advertising. Everything is easier if you understand the audience to whom you are…Jan 4, 2017Jan 4, 2017
Marko JevticHow Did We Create an Award-Winning Marketing Campaign?We’re delighted to announce that our Head vs Heart campaign is a Silver Winner and the People’s Lovie Winner at the Lovie Awards in Online…Oct 2, 2016Oct 2, 2016
Marko JevticFootball (Soccer) Manager — a job anyone can do?Chapter Five in the book “Italian Job” (Gianluca Vialli, Gabriele Marcotti) describes the job of football (soccer) manager, probably the…Aug 22, 2016Aug 22, 2016
Marko JevticUser Acquisition going old schoolPerformance marketing, which relies on the use of software to purchase digital advertising, is one of the most hotly tipped developments in…Aug 22, 2016Aug 22, 2016