Marko KuismaThe Storm, The Calm, and the Rising Tides? 4-Year Learnings from DiGADigital Therapeutics (DTx) are software-based medicinal products that generate and deliver digital interventions to treat, prevent, or…Aug 27Aug 27
Marko KuismaThe Hard Thing About Preventative Healthcare — And How to Find a Scalable Business Model for…“An ounce of prevention is worth a pound of cure,” stated Benjamin Franklin in 1736 to Philadelphians in his efforts to advise citizens on…Dec 13, 2023Dec 13, 2023
Marko KuismaDigital Therapeutics: Are We Building What Matters?DTx companies have had tough times, but there are signals of improvement. What should DTx companies focus on now to build what matters?Sep 7, 20232Sep 7, 20232
Marko KuismaThe Future of Healthcare, as AI Sees ItWhat will healthcare look like in the future? I asked ChatGPT to elaborate on seven more or less utopistic scenarios. Which one do you…Dec 22, 2022Dec 22, 2022
Marko KuismaFeature Fervor — Why Great Products Fail at the Hospital DoorstepEight tips on how to focus on the healthcare customer and get your product adopted and usedOct 21, 2022Oct 21, 2022
Marko KuismaTwo Realities: Lessons on How to Bridge the Chasm Between Digital Health and HealthcareThis article was inspired by an excellent commentary by Paddy Padmanabhan published in Forbes on digital health companies’ difficulties in…Aug 30, 2022Aug 30, 2022
Marko KuismaWill AI Transform Health Care — And What Companies and Investors Should Focus on Right NowAI is a buzzword, and AI is a business opportunity.Jun 8, 20221Jun 8, 20221
Marko KuismaCash, credit, or data? Paying for your doctor’s visit in the futureYou wake up feeling sick. You feel feverish, have chills, cough, and some other symptoms. You decide you need to see a doctor.May 20, 2022May 20, 2022
Marko KuismaThinking About Compiling Two Pitch Decks — One to Present, One to Send? Don’t.Reading this article will help you create great pitch decks that get your to your goal: the audience hungry for more.Oct 13, 2021Oct 13, 2021
Marko KuismaThese 5 Tips Will Get You Going with Building Market Understanding for Your Health Tech BusinessBuilding a solid market understanding can be a daunting task, and often completely overlooked. Here are some tips to get you go going.Oct 7, 2021Oct 7, 2021
