Mark OliverOde To The Software PlatformWe’re building a platform, it’ll purr like a kitten, There’s no way it can fail, everyone will be smitten, Six months from now, it’ll be…Mar 8, 2019Mar 8, 2019
Mark OliverPart Two: Are Internal Agency Models The Pursuit Of Fools Gold?In Part One, I asked why the internal agency model is so attractive to BIG CORP Inc. I questioned whether the term agency really is as…Mar 4, 2019Mar 4, 2019
Mark OliverPart One: Are Internal Agency Models The Pursuit Of Fools Gold?We’re moving to an internal Digital Agency model, they say. Their eyes roll. They shuffle a little. Then they admit that it won’t work.Feb 16, 2019Feb 16, 2019