Mark Prus
3 min readApr 29, 2019

When Product Development Yields Portmanteau Names

port·man·teau
/ˌpôrtˈmantō/
noun
A word blending the sounds and combining the meanings of two others, for example motel (from ‘motor’ and ‘hotel’) or brunch (from ‘breakfast’ and ‘lunch’).

Sometimes portmanteau names can be great combinations that help communicate the concept behind the brand. Microsoft is a portmanteau of microcomputer and software. Groupon combines group and coupon. Instagram combines instant (camera) and telegram. These are fantastic combinations that subtly reveal the underlying…

Mark Prus

Mark Prus is a Pittsburgh based marketing consultant who offers a name development service, NameFlashSM, based on customer-focused name development.