Mark PrusThe “Same But Different” Naming Strategy Strikes AgainJeep Exploits This Strategy To Make Its Plug-In Hybrid More AccessibleJan 25Jan 25
Mark PrusThe Brilliance of “Same But Different” As A Naming StrategyHow McDonald’s Is Using This Strategy To Appeal To A Competitor’s CustomersDec 10, 2023Dec 10, 2023
Mark PrusFive Steps To Develop Your Personal BrandPersonal Branding Is Not Just For Influencers — You Need It Too!Dec 2, 2023Dec 2, 2023
Mark PrusWhat Type of Name Do You Want?Name generation is easier if you decide on the type of name you want before you start developing namesSep 21, 2023Sep 21, 2023
Mark PrusinThe StartupHow To Develop Your Strategic PositioningIf you don’t nail down your strategy before considering tactics, you are doomed to chase the “next shiny thing.”Aug 27, 20233Aug 27, 20233
Mark PrusinEntrepreneurship HandbookHow Not to Use AI to Generate Names for Your StartupIf you don’t use AI in a smart way, you will not have good resultsJun 7, 20234Jun 7, 20234
Mark PrusIs The Economy Making Marketers Risk Averse?A few years ago, Heinz embarked on a journey to extend their Heinz condiment franchise. The concept was simple and straightforward: Let’s…May 25, 20234May 25, 20234
Mark PrusinEntrepreneurship HandbookHow to Use AI to Generate Names for Your StartupA professional name developer (me) suggesting that you use AI to generate names? Blasphemy!Apr 4, 2023Apr 4, 2023
Mark PrusinEntrepreneurship HandbookHow to Name Your Startup in 8 Simple StepsA complete guide to the DIY name generation processJan 31, 20233Jan 31, 20233
Mark PrusinAn Idea (by Ingenious Piece)How To Communicate With AnyoneJust Understand How People Process InformationJan 14, 20231Jan 14, 20231