Mark PrusThe “Same But Different” Naming Strategy Strikes AgainJeep Exploits This Strategy To Make Its Plug-In Hybrid More Accessible·2 min read·Jan 25, 2024----
Mark PrusThe Brilliance of “Same But Different” As A Naming StrategyHow McDonald’s Is Using This Strategy To Appeal To A Competitor’s Customers·3 min read·Dec 10, 2023----
Mark PrusFive Steps To Develop Your Personal BrandPersonal Branding Is Not Just For Influencers — You Need It Too!·6 min read·Dec 2, 2023----
Mark PrusWhat Type of Name Do You Want?Name generation is easier if you decide on the type of name you want before you start developing names·6 min read·Sep 21, 2023----
Mark PrusinThe StartupHow To Develop Your Strategic PositioningIf you don’t nail down your strategy before considering tactics, you are doomed to chase the “next shiny thing.”·8 min read·Aug 27, 2023--3--3
Mark PrusinEntrepreneurship HandbookHow Not to Use AI to Generate Names for Your StartupIf you don’t use AI in a smart way, you will not have good results·6 min read·Jun 7, 2023--4--4
Mark PrusIs The Economy Making Marketers Risk Averse?A few years ago, Heinz embarked on a journey to extend their Heinz condiment franchise. The concept was simple and straightforward: Let’s…·2 min read·May 25, 2023--4--4
Mark PrusinEntrepreneurship HandbookHow to Use AI to Generate Names for Your StartupA professional name developer (me) suggesting that you use AI to generate names? Blasphemy!·6 min read·Apr 4, 2023----
Mark PrusinEntrepreneurship HandbookHow to Name Your Startup in 8 Simple StepsA complete guide to the DIY name generation process·9 min read·Jan 31, 2023--3--3
Mark PrusinAn Idea (by Ingenious Piece)How To Communicate With AnyoneJust Understand How People Process Information·3 min read·Jan 14, 2023--1--1