Mark SageCoalition loyalty — Better with friendsDefining and redefining what coalition loyalty means in a digital age6d ago6d ago
Mark SageHow brands grow (with loyalty)I don’t believe loyalty is a tool for customer acquisition.Jul 6Jul 6
Mark SageCold start to jump startSeeding personalised loyalty offers before having loyalty data and creating relevance through the 4T’s Loyalty Ranking ModelJun 20Jun 20
Mark SageDesigning in CX friction to drive customer valueLessons in loyalty programme design — Adding customer experience (CX) friction to drive ‘Considered Redemption’Jun 14Jun 14
Mark SageReturn on Member Activity (ROMA)Introducing a loyalty marketing metric for incremental sales revenueJun 6Jun 6