From Paid Reach to Earned Inclusion - Rethinking Brand in the Age of AIGoogle CEO Sundar Pichai recently described our current moment as a platform shift “bigger than the internet.” His comment followed Google…10h ago10h ago
Follow the Crowd — Predicting Enrolment at ScaleHow mass enrolment in loyalty programmes follows predictable patterns — from Galton to yuu, the crowd always follows the curve.Apr 18Apr 18
The Points Illusion: How Loyalty Rewards Outsell DiscountsPoints beat discounts — not in value, but in perception and behaviour. Discover why loyalty taps emotion, not just economics.Mar 29Mar 29
Known Buyer BiasAre you optimising for real growth or just reinforcing what you can see? Discover the Known Buyer Bias and how to break free!Mar 1Mar 1
Message. Not MessengerLoyalty isn’t just retention — it’s a powerful brand-building channel. It’s the message, not the medium, that drives impact. #MarketingFeb 17Feb 17
Rethinking Loyalty MythsWhat we think we know about loyalty may be wrong. This article challenges old myths and reveals why light buyers might matter moreFeb 10Feb 10
Unknown UnknownsSupporting operational readiness of loyalty programmes by uncovering unknown unknowns and mitigating for known unknownsOct 26, 2024Oct 26, 2024
Operational (in)flexibilityWithin a start-up, not everyone makes it to ‘norming’ — it takes a specific team design to sucessfully transition from pre to post launchOct 5, 2024Oct 5, 2024
Catering to the customer ‘need’ vs ‘ask’Back to 2008, the iPod Shuffle was a must have gadget and was already on its 2nd generation. Retailing for around $49 USD, the iPod was at…Sep 6, 2024Sep 6, 2024
