Open a Door Near the Other
If it’s one thing that all entrepreneurs have in common, it’s the ability to come up with an idea and go after it. When we see a void in the market, we research, plan and execute with the drive and determination that can often lead to success. Once you get one start-up off the ground and rolling full steam ahead, it’s tough to ignore that inner voice — it’s time to branch out and come up with the next big thing!
If you’re smart, you’ll create something that complements your existing business, one that will open up doors for both brands to thrive. In my industry, you see this all the time. For instance, athletes I know also have their own training business or gym, even if they aren’t the one there every day, and in some cases their own clothing and supplement line. It’s a natural progression, each venture stemming out from the mother plant, complementing each other and working in synergy.
We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths — Walt Disney
Being open to new opportunities is the key to forging ahead and bringing innovative new products to market. If you choose wisely, you can leverage one brand off the other, and take advantage of cross-promotional activities. The possibilities are endless. Not only will a new marketable idea open up new doors, but it will also help get your flagship brand noticed in other arenas. The momentum you create from one brand will keep the wheels turning for the other, and before long, you’ll be branching out again.
And who knows what lies behind these doors. That’s the magic of being an entrepreneur — behind every door is a whole new world waiting to be discovered.
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