Jules, there are 22 companies already competing in the intentcasting space.
Doc Searls

Advertising as we think of it will be gone in 5 years or less. Ai agents that know your waist size and favorite color will show you best available options when you are likely to want a new pair of pants, based on your personal history and the content you create and consume. And so on.

The platform (google, facebook, apple, amazon, etc) that develops the most effective such agents gets in the middle of all your transactions and thus no longer needs to show you advertising, turning the world into an app store analog in the process.