…w, I would have previewed the Apple News+ service during the last Mac/iPad event, the Brooklyn one. Sure, it may not have been ready yet, but it would have been no further away than the gaming service is from us right now. It also may have helped Apple get even more partners on board, thanks to public pressure.
…2. You know how dev will “get” what you mean? They won’t. Tell them. Not in an email. Not on Slack. Tell them with your words coming out of your mouth voice. To their faces. If they still don’t get it after that, just throw your hands up exasperated and mutter something like “Jony Ive doesn’t have to put up with this shit.”
We’re in the puberty years of User Experience. On our quest to fit in we’re awkwardly trying different hairdos like flat design, skeuomorphism, and cool gradients. We’re joining different sports like 5-day Sprints, Agile Design, and some prefer the fine–arts activities of Human-Centered Design. We’re experimenting with different drugs like Pixate, Flinto, Framer, and… have you tried Principle? So hot right now. If the current state of UX had a face, it would look something like this:
I’m glad that the startup community has been focusing on design lately. Design is a powerful and often overlooked way to solve problems. But without the right fuel, design is worthless. When designers don’t know which problems to solve, we spin our wheels. We make products prettier when we could be solving customer’s needs and generating real value. So any company that’s serious about design should get equally serious about listening to customers.