Markus PeterGerman B2B SMEs need more guerilla managers. What do I mean by that?Many traditional companies are proud of their history, some of which goes back more than 100 years, and of their many successes — and…Aug 2, 2022Aug 2, 2022
Markus PeterWhat does ‘easy to do business with’ mean for B2B companies?Who doesn’t know it: the sales manager drives through his region, shows the current catalogue to his existing customers, and on the way…Jul 26, 2022Jul 26, 2022
Markus PeterHow B2B Operating Models work — if they are to be ready for digital businessThe painful thing about B2B digitization projects is usually the reversal from strongly product-centric processes to customer-centric…Jul 19, 2022Jul 19, 2022