Markus Kramer – Medium

Markus Kramer

Markus Kramer

Knowing your inner-Why is the new Know-How

Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose…

Nov 27, 2017

Knowing your inner-Why is the new Know-How

Nov 27, 2017

Markus Kramer

Pure-Play Brands, Unicorns & Trust

Tesla just overtook Ford Motor Company in market value. Or in other words, a company that is barely a decade old and sells 26’000 cars a…

Nov 26, 2017

Pure-Play Brands, Unicorns & Trust

Nov 26, 2017

Markus Kramer

Snapchatization is the name of the game

The name of the game is Snapchatization or indeed and perhaps even better: Snap-Ability. At this stage, there are three pivotal questions…

Nov 26, 2017

Snapchatization is the name of the game

Nov 26, 2017

Markus Kramer

Turbocharging Brand Strategy

Analyzing brand strategy is sometimes confused with analyzing the company. Over the past year, I had the pleasure of engaging with arguably…

Nov 26, 2017

Nov 26, 2017

Markus Kramer

Inner Culture Par Excellence

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” — Coco Chanel

Jul 27, 2016

Inner Culture Par Excellence

Jul 27, 2016

Markus Kramer

Targeting Like a Luxury Brand

Conventional marketers are measuring the right things with the wrong measurement instruments. The severe addiction of judging performance…

Jun 7, 2016

Jun 7, 2016

Markus Kramer

Scarcity: a High Luxury Principle hard to spot

Looking at the fleeting pace of 21st century business models, luxury represents a stark contrast. Timeless, enduring, always striving for…

May 13, 2016

Scarcity: a High Luxury Principle hard to spot

May 13, 2016

Markus Kramer

The Changing Nature of (Luxury) Customers

When exploring what drives change, it is often helpful to adopt an outside perspective. What provides the strategic canvas when looking at…

Mar 31, 2016

The Changing Nature of (Luxury) Customers

Mar 31, 2016

Markus Kramer

Markus Kramer

Expert @ Powering Brands | Luxury | Automotive | Finance | Strategy, Branding & Leadership | Passionate About Life

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