Telling cisgendered people who are supporting your cause that they’re doing it wrong isn’t going to help you much in the long run. If you’re trying to galvanize the base of people who will hit the streets and protest events, you can probably stoke their fire this way, but what you need to sway is the vast majority of the country. Think of it this way — most people think that animal abuse is wrong, but ASPCA commercials make them feel manipulated because they’re not donating money. So what do we do? We change the channel.