I think your right about this new product, and what plans they have for the near future, to 5 year future. However, Apple has lost some of its innovativeness since the loss of CEO Jobs, and the stock has suffered. I do not own apple products except software, and they have not motivated me to buy. I do expect them to continue to be a market leader, unless the really mess up next years product launch, like they did the apple watch. Well written piece.