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I was minding my own business when, unprovoked, these digital marketing statistics snuck up and attacked me the other day. The nerve!

After I dusted myself off, I realized that these were harmless and rambunctious numbers meant to educate, and possibly amuse me. Perhaps you will have a similar reaction.

A few digital marketing statistics that made me go wow:

1. 93 percent of U.S. traffic comes from Google search, Google Images, and Google Maps.

If you think about the competitive nature of business in general, it’s hard to believe that one company owns 93 percent market share of anything.

There is an interesting dichotomy of human nature. We demand choice but love convenience even more. The concentrated nature of search concerns me, but not enough to use something other than Google! …

About

Mark Schaefer

Chieftain of the blog {grow}, strategy consultant, educator, podcaster, author of Return On Influence, The Content Code, and The Tao of Twitter.

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