I was minding my own business when, unprovoked, these digital marketing statistics snuck up and attacked me the other day. The nerve!
After I dusted myself off, I realized that these were harmless and rambunctious numbers meant to educate, and possibly amuse me. Perhaps you will have a similar reaction.
A few digital marketing statistics that made me go wow:
If you think about the competitive nature of business in general, it’s hard to believe that one company owns 93 percent market share of anything.
There is an interesting dichotomy of human nature. We demand choice but love convenience even more. The concentrated nature of search concerns me, but not enough to use something other than Google! …
In 2008, Kevin Kelly wrote one of the most famous blog posts in the history of the web: “1000 True Fans.”
This famous treatise has been quoted hundreds of times on the web and has even become the core idea behind books about audience-building and monetization. Here is the core idea from his famous post:
“Here’s how the math works. You need to meet two criteria. First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. …
“For some of us, teaching is itself a mode of scholarship. Continually revised lectures amount to new if unprinted editions of a book.” — R.K. Merton
I’ve taught at Rutgers University’s extraordinary immersive digital marketing program for more than 10 years. It’s rewarding — and a lot of fun — but there are also solid business reasons why teaching a college class is good for you and good for your business.
Have you ever considered teaching a college class? It might seem out of reach, but there are lots of opportunities out there to share your experience (even as a guest lecturer) and with the move to online formats, there opportunities to teach globally from the comfort of your home. …