… pop culture, with American Idol starting an eight-year reign of terror as the No. 1 show in the U.S., the same year that Paris Hilton started her own “lifestyle brand” and released an autobiography. And Joey Tribbiani got a spin-off TV show. The year 2004 was when we completely gave up and embraced stupidity as a value. Just ask Green Day; their album American Idiot was released in 2004, and it won the Grammy for Best Rock Album. You can’t get more timely. The rejection of Ross marked the moment when much of America groaned, mid-sentence, at the voice of reason.