Today people get extra annoyed at advertising, because they know they ought to have the means for making it go away. (This is the Internet, after all: the Land of Everything.) The means for making advertising disappear are now far also more available than they ever were when the media’s mainstream consisted of commercial print and broadcasting. Those media are also an ever-shrinking percentage of options in the lives of Net-connected people, who also have many more choices about what to allow or block on their devices, and how they spend their time and attention. Are those people going to want advertising? Really?