Chapter 6 of “Designing a Design Team”

Becker, J. U., Clement, M., Noth, M. (2016). Start-ups, incumbents, and the effects of takeover competition. Available at: [Accessed 06 November, 2018].

Coad, A., Daunfeldt, S. O., Hölzl, W., Johansson, D., Nightingale, P. (2014). High-growth firms: Introduction to the special section. Industrial and Corporate Change, 23 (1), 91–112. Available at: doi:10.1093/icc/dtt052. [Accessed 22 August, 2018].

Bibu, N.A., Sala, D.C., Alb, M., 2016. Specific and Common Features in Fast-growing Companies from the Timiş County (Romania). Procedia — Social and Behavioral Sciences 221, 49–56. Available at: [Accessed 22 August, 2018].

Eurostat, & European…

Chapter 5 of “Designing a Design Team”

As shown throughout this project, design is at the core of innovation. As companies prove their product-market fit and start to grow fast, design plays a central role in defining what are the next steps and how the future of the company could look like. Therefore, companies can no longer afford to not include design as a strategic internal discipline. And as they embrace design, they realize it contains so much more potential than just making software easier to use. …

Chapter 4 of "Designing a Design Team"

This chapter outlines the design process this author used to answer his research questions. From a methodology perspective, the Double Diamond, which is “a simple visual map of the design process” (British Design Council, 2015) was used as the main framework for this project. In order to shed light on the design process, this author applied the Double Diamond from an experience design point of view. As defined by Don Norman (2013) experience design is “the practice of designing products, processes, services, events, and environments with a focus placed on the quality and…

Chapter 3 of "Designing a Design Team"

3.1 What is a fast-growing company?

There is still a lack of consensus on a specific definition of a fast-growing company (Coad et al., 2014). In that sense, Nibu et al. (2016) argue that due to said lack of consensus around the topic, a definition that is most likely to be recognized by the scholar community is that of the Eurostat-OECD (2007): “All enterprises with average annualized growth greater than 20% per annum, over a three year period should be considered as high-growth enterprises. Growth can be measured by the number of employees or by turnover. …

Chapter 2 of "Designing a Design Team"

As the world becomes more interconnected and interdependent, companies from different parts of the globe are competing for the same consumer. In a way, one could argue that the world has shrunk as the boundaries that once existed in the past are being continuously shattered by technology. Considering that context, Becker et al. …

Chapter 1 of "Designing a Design Team"

This study is aimed at helping fast-growing companies build and scale design teams. In the context of a hyper-competitive world, it is essential to continuously innovate in order to stay relevant. In such terms, design has evolved to be more than a discipline that is focused on solving problems, but a mindset, or more specifically, the process of turning intent into a palpable outcome. As a result, companies, especially fast-growing ones, are faced with the challenge of incorporating design into their organizational structures. …

This article was adapted from a presentation I prepared for the Business Transformation module as part of my Master’s in Digital Experience Design at Hyper Island, Manchester (UK).

Contextualization: why is change needed?

“If we go back 25 years, before the age of the Internet, we lived in a world where it was incredibly hard to obtain information. We were practically living in an information vacuum” (Baekdal, 2014). Therefore, the print newspaper had, at the time, a precise and well-defined goal: to fill that void; not to say, naturally, about its social and democratic functions. …

Overall, this short piece is focused on helping you better frame your design challenge. First, however, I’ll give you a quick introduction to human-centered design. Then I’ll briefly explore the importance of understanding the problem you’re trying to solve. And, finally, I’ll guide you through a simple method to help you properly frame your design challenge before you jump into actual research.

Introduction to human-centered design

IDEO, a global design an innovation company, thinks of human-centered design as a unique approach to problem-solving (IDEO, 2014). …

This paper was written for the Design Thinking module as part of my Master's in Digital Experience Design at Hyper Island, Manchester (UK).


This academic paper aims not only to introduce the reader to design thinking as a methodology to problem-solving and innovation but also to critically analyze its tools and processes. Firstly, the paper defines what design thinking is according to renowned authors and practitioners. Secondly, it explores its applicability concerning human-centered design, its impact on teams, and presents design thinking as a method to identify and solve real problems. Thirdly, it elucidates ethical issues within the field of…

The journey is just beginning

Iterate & innovate, fast.

Our mission is quite simple and straightforward: “create products that would be missed if ceased to exist”, which can be translated to an even simpler statement that is “to make products people love”.

It’s better to build something that a small number of users love, than a large number of users like. — Sam Altman, Y Combinator

We’re in this business not only for the obvious reason (to make money), but also to positively impact the world, be it with our own products or a client’s. To accomplish that, here at Bitdreams we are forbidden from…

Pedro Marques

Product designer and entrepreneur | Personal website:

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