Chapter 5 of “Designing a Design Team” As shown throughout this project, design is at the core of innovation. As companies prove their product-market fit and start to grow fast, design plays a central role in defining what are the next steps and how the future of the company could…

Chapter 4 of "Designing a Design Team" This chapter outlines the design process this author used to answer his research questions. From a methodology perspective, the Double Diamond, which is “a simple visual map of the design process” (British Design Council, 2015) was used as the main framework for this…

Chapter 3 of "Designing a Design Team" 3.1 What is a fast-growing company? There is still a lack of consensus on a specific definition of a fast-growing company (Coad et al., 2014). In that sense, Nibu et al. (2016) argue that due to said lack of consensus around the topic, a definition that is most likely…

Chapter 2 of "Designing a Design Team" As the world becomes more interconnected and interdependent, companies from different parts of the globe are competing for the same consumer. In a way, one could argue that the world has shrunk as the boundaries that once existed in the past are being…

Chapter 1 of "Designing a Design Team" This study is aimed at helping fast-growing companies build and scale design teams. In the context of a hyper-competitive world, it is essential to continuously innovate in order to stay relevant. In such terms, design has evolved to be more than a discipline…

This article was adapted from a presentation I prepared for the Business Transformation module as part of my Master’s in Digital Experience Design at Hyper Island, Manchester (UK). Contextualization: why is change needed? “If we go back 25 years, before the age of the Internet, we lived in a world where it was incredibly hard…

Overall, this short piece is focused on helping you better frame your design challenge. First, however, I’ll give you a quick introduction to human-centered design. Then I’ll briefly explore the importance of understanding the problem you’re trying to solve. …

This paper was written for the Design Thinking module as part of my Master's in Digital Experience Design at Hyper Island, Manchester (UK). Introduction This academic paper aims not only to introduce the reader to design thinking as a methodology to problem-solving and innovation but also to critically analyze its tools…

Iterate & innovate, fast. Our mission is quite simple and straightforward: “create products that would be missed if ceased to exist”, which can be translated to an even simpler statement that is “to make products people love”. It’s better to build something that a small number of users love, than…