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What is true professionalism? This is a divergent question (a question with no specific answer, but rather exercises one’s ability to think broadly about a certain topic). …


What’s the ROI of trust?

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Roy Lichtenstein, In the Car 1963. National Galleries of Scotland. Photography Antonia Reeve.

In March last year, I faced a serious dilemma. A potential client, from the electronics hardware industry, asked me for help in supporting his foreign sales. An ambitious task, since I run a PR agency! …

About

Marta Smyrska

I am part listener, part advisor, part interpreter, and part dictator. A former reporter and editor, I work with businesses (mostly B2B) to develop brands.

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