Marketing Strategy: Roll Credits

by Martha Spelman

Nobody achieves in a void. On a lesser or greater scale, we all owe somebody something.

That somebody made the initial referral, was an advocate, brought us in a project, gave valuable advice or supported our efforts. Maybe he lent knowledge in an area in which we were lacking. Perhaps she even covered for us when we were ill-prepared, late or forgetful. In one way or another, we usually look better, in part, because of someone else’s help.

But so often, intentionally or not, we neglect to share the limelight, give credit where credit is due, offer shout outs or kudos. It may be that once a sale is made or a project completed, we forget how we got there in the first place.

Why It’s Important to Give Credit:

While one’s initial inclination might be to take all the glory and not appear to require assistance, big brownie points are scored when we share the spotlight. Remember, these are the people who recommended us initially or assisted our accomplishment. Be generous in your recognition and they’ll think of you next time. Be miserly with outward gratitude and you may suffer the consequences.

When you wrap up a sale or a project, take a moment to thank those who gave you a leg up. Send a handwritten thank you note; put up a quick post on social media. When a project is completed or an award received, include their name in your promotion. Like the credits at the end of the movie, acknowledge everyone on the team. As we were taught as children, it’s just good manners!

Those whom you’ve asked for help probably don’t expect any kind of payment, monetary or otherwise. Your private or public appreciation goes a long way towards making them feel good and frankly, making you look good. It’s the bigger man — or woman — who can admit they might not know everything.

Always remember to let others know that you couldn’t have done it without them. Someday, they may return the favor.

Let’s talk about a marketing strategy for your business: Contact Martha. Martha Spelman is a Los Angeles-based branding, marketing and strategy expert. Using traditional and online marketing to brand and increase visibility, she works with startups, entrepreneurs and small- to medium-size companies. Martha is the author of the content marketing book: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.

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