A Usability Study on Starbucks’ Mobile App
Vichita Jienjitlert
6907

I hate the Starbucks app.

Why do I have to reload my Starbucks card? Why can’t I pay with an attached debit card and get Starbucks points? I completely stopped using the app several months ago because of how clunky that whole experience was.

As a result, I’ve found that I’m less loyal. I don’t get any stars when I pay cash or use my debit card, so I’m not getting any rewards.

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