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As Technical Director at Ace & Tate, the team and I are constantly trying to improve the experience of trying our glasses on, without needing to visit a store. One way to do this is through our ‘Virtual Try-On’ service which allows the user to upload a short video of them turning their head, after which the user can see our frames on their face from multiple angles.

Apple is just about to release a new iOS that will take this experience to the next level. …

Martijn Ameling