How Verti Insurance Navigated the 100% Customer Journey from Online to Offline
Ever wondered how those online clicks turn into real-life purchases? Verti Insurance cracked the code, and you won’t believe how they did it!
2 min readJan 5, 2024
Innovative Approach: Connecting the Dots Online and Offline
Imagine this: people start buying insurance online, but the final deal happens offline.
Verti Insurance, with a little help from Google and Making Science, found a way to connect these dots. They used Google Cloud and Ads Data Hub to follow customers’ entire buying journeys.
Omnichannel Magic: Seeing the Unseen Sales
By mixing their own data with Ads Data Hub magic, Verti saw the whole picture.
They predicted how online clicks influenced offline choices. This 360-degree view helped them spot 30% more online sales they couldn’t track before.
It wasn’t just about knowing more; it was about building strategies for high-value customers.
